AI phone call campaigns: consent, opt-outs and follow-up without overload

What a call campaign is

It reaches a chosen list with a shared goal: reactivating customers, announcing availability or confirming attendance. Unlike smart follow-up, which picks up a single conversation, a campaign calls many people for the same purpose, and the agent replies with that goal in mind.

Before calling: audience and consent

• Import the list as CSV or Excel, up to 50,000 rows, with column mapping and consent confirmation for those contacts.
• Build dynamic segments by contact data, custom fields, appointments or bookings, pipeline stage or past campaigns.
• Wenzy leaves out opt-outs, invalid numbers and conversations a person is handling.
• Wenzy does not check external do-not-call registries; that check stays with the business.

During the campaign

1. 1First touchA voice agent call or an approved WhatsApp template.
2. 2Timing and paceSend now, schedule, or send only during business hours, at a pace you set; calls follow the business's contact hours.
3. 3VoicemailThe agent leaves the business message and then sends an AI-written WhatsApp.
4. 4RetriesConfigurable when nobody answers, and cancelled if the person writes first.
5. 5Follow-upUp to 5 steps on WhatsApp or by phone; before each one the AI reviews the conversation.
6. 6RepliesThe agent classifies the first reply (interested, later, not interested or opt-out) and assigns it to a person or moves the contact in the pipeline.

Opt-outs and "don't call me"

The agent records when someone asks not to be called again and removes them from automated calls. On WhatsApp, Meta's stop-promotions button or a reply asking to opt out marks the contact for later campaigns.

What to measure