Operational scenarioAppointment businesses

Scenario: an aesthetics center that books from Instagram and collects deposits

An operational scenario for a two-location aesthetics center that turns Instagram DMs into appointments with deposits and reminders using Wenzy.

The challenge

Instagram promotions generate dozens of messages that get answered late. Some clients book without commitment and never show, and each location keeps its own calendar.

How the workflow runs

  1. 1

    Answer the DM

    Wenzy replies on Instagram with the price, duration and preparation for the treatment requested.

  2. 2

    Assign location and professional

    It offers slots from the professional who performs the treatment at the chosen location.

  3. 3

    Collect the deposit

    It sends the payment link from the center's active gateway and confirms the appointment according to the configured policy.

  4. 4

    Remind the appointment

    It moves the confirmation and reminder to WhatsApp once the client shares her number.

  5. 5

    Hand off sensitive cases

    Questions about contraindications or health conditions go to a person on the team.

Expected outcomes (unmeasured)

  • Replies to DMs while the promotion is live.
  • Fewer uncommitted bookings thanks to the deposit.
  • Calendars by location and professional in one dashboard.

What to measure in the trial

  • Instagram DMs that end in an appointment with a paid deposit.
  • No-shows for appointments with and without a deposit.
  • Time from first message to confirmed appointment.
  • Conversations handed off for contraindications or complaints.

Limits and business decisions

  • The center defines its deposit, cancellation and refund policy before enabling it.
  • The payment gateway keeps its own fees.
  • Replies describe treatments without promising results.
  • No percentage improvement is published because the scenario contains no customer measurement.

Frequently asked questions

Which plan does this scenario use?

Clinic (US$199 per month): up to 15 professionals and 3 locations, deposits with payment links and sentiment analysis.

Does Wenzy reply to public Instagram comments?

No. Wenzy handles Instagram direct messages; comments are managed from the center's account.

Is this a real case?

No. It is an operational scenario for evaluating the workflow; it attributes no results to any center.

Methodology

Reference workflow based on the published capabilities of the Clinic plan for appointment businesses. It is not a measured customer result.

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Want to test this workflow in your business?

Set it up during the 14-day free trial or text Wenzy on WhatsApp.